Category Archive

Events are a powerful marketing strategy and can take place offline or online. Since the photo booth business is already event-based, you already know that successful events also require a certain level of marketing. As consumers become increasingly desensitized to modern tactics, marketers are finding success by going back to the basics, essentially “shouting on street corners.” However, they do … Read More

As a marketing professional, the key to success in promoting events online with limited bandwidth is to choose a few things and do them exceptionally well. Instead of focusing your efforts on using every single channel available, you’ll need to make some decisions about how much energy you can devote and where you want to invest it. Stress-Free Event Marketing … Read More

New Years Eve means the biggest and best parties of the year. After all, there’s no better time to celebrate what went well the year before, say farewell to old habits and look forward to a new year and new you. Amidst the bubbles, the fireworks, and the countdown to midnight, everyone wants to remember the time together with friends. … Read More

Each year, most American companies host an office Christmas party. It’s easy to see why. But today’s most successful holiday parties are hitting it out of the park by transforming the tired celebrations of yesteryear into a smashing good time with next-level office event ideas. After all, “mandatory fun” that feels more like a chore than something to look forward … Read More

You just came back from your last conference and those leads are piling up!  It’s a good problem to have, especially if you followed our tips for getting leads. You know you need to follow up with leads after an event (unlike 80% of marketers) so that you can kickstart your sales, but aren’t sure where to begin.  The best … Read More

When it comes to event marketing, there’s no shortage of cool promotional event ideas for reaching and delighting your audience. But the trick is finding a way to connect, keep their attention, and deliver on your sales or conversion goals. With that in mind, here’s a list of some of the best ideas to make your next event a smash … Read More

Experiential retail is taking the world of brick and mortar stores by storm and shows no signs of slowing anytime soon. With online shopping only growing, physical stores have found that this trend in building consumer engagement gives them a competitive advantage and increases brand awareness. After all, more than three-quarters of millennials prefer to spend their money on an … Read More